Brothers McDonalds Biography

The McDonald's restaurant network history, where you can quickly have a bite, is known to absolutely everyone, and in all, even very small towns, there are their branches. It is not rare to hear the opinion that the food of McDonald's, with excessive use, can harm health, spoils the figure, however, the popularity of fast food does not fade over the years. Many people have the habit of visiting this institution.

Currently, it is a wide network of cafe, which has an advanced marketing strategy. But this was not always! Where and from what period of time the McDonald's ascent began to Olympus - you will find out by reading this article. The first restaurant of McDonald's, G. Brothers McDonaldi and the opening of the first restaurant began all the year in the state of California.

It was there that the McDonald brothers founded a small restaurant. The institution brought a small but stable income. The revenue was not bad until the well -known economic crisis struck. Then the “brothers” decided to change the concept of their business, trying to stay afloat in this economically troubled time. The restaurant switched to self -service, the waiters were reduced and the visitors to the cafe themselves had to approach the checkout to place an order, only then they went to the tables.

The number of products presented was also reduced, only 9 items remain in the menu: various burgers, potatoes, a couple of drinks, etc. In order to minimize the consumption part of the business, the McDonalds changed the essence of the preparation of finished products. The kitchen turns into a factory conveyor, which on an ongoing basis creates the same set of food.

As a result, the brothers were able to seriously save money on the salary of employees and the purchase of products. The cost of food has become much lower, the number of customers has increased several times, but the main thing is that the expectation of the order has decreased! Smart companies lost their visitors day after day, since their price was much higher.

Ten years later, the brothers' business trees began to bring them twice as much money, when compared with the forty years. McDonalds received on average about one thousand dollars in one year. The cafe gained great popularity and was very loved by residents of the state of California. But the brothers did not seek to expand their entrepreneurial activity.

Either they all suited them, or they did not want change. The appearance on the stage of Ray Krok Restaurant of the Brothers McDonald calmly worked until Ray Crock English appeared on the forefront. Ray KROC, it is the latter that is the creator of the world -famous brand, the one that we all know. Some believe that it was Krok who created a fast nutrition system. But this is a mistake.

The concept of McDonald invented the concept itself, they tested it in their business in the years of the last century. Krok was a very smart person, but he could not achieve great success. Until I found out about the brothers' restaurant. Ray Krok in the office against the backdrop of a photo of the McDonald's restaurant. Once, after visiting the cafe, he had the idea that such a power system can work perfectly in any city and place.

After all, everyone wants to eat tasty and at the same time inexpensive food. McDonalds did not want to expand their business. CROC did not sell the right to work under a popular brand for everyone, he most carefully chose new customers. In the first twelve months of work, Ray managed to sell only eighteen franchises, which was much lower than the expected result. Famous entrepreneurs with extensive experience in the restaurant business did not consider fast food a rather interesting idea, and newcomers were afraid to tolerate the fiasco in a new field of activity for them.

A couple of years later, journalist Senford Agate acquired a franchise. It was the latter who was able to show how a large amount of money can be earned if you competently organize a fast food.

The departure of the McDonald brothers from business in the beginning of the X McDonalds decided to sell their business. Its cost was estimated at $ 2.7 million. Krok could not find the necessary amount, I had to think about other options. Harry Sonneborn joined the matter, he worked as an economist. The bank initially refused to businessmen to obtain credit funds due to its unreliability.

Sonneborn also decided to acquire a land plot under restaurants, and this was a key solution when the new brand McDonald's is the formation of. The company then already had a decent amount, but this was still not enough to expand the business. To finally get a loan had to go to a small trick. The company's assets section indicated land plots that were at the stage of registration and have not yet become the property of the company.

This was indicated in small print in the note that almost no one read. The loan was received. McDonald's continues its development at the present time. The film about McDonald's in November was released on large screens, the film "Founder", which tells the incredible story of Ray Crok, in his way to success and world recognition.The film cannot be called historically reliable, but many events are reflected correctly and conveyed the essence of the internal philosophy of McDonald's.

The film "Founder" about McDonald's can be seen on the Internet on various film portals. Poster to the film "Founder", November G. The role of Ray Krok was played by actor Michael Kiton. The trailer for the film "Founder" in Russian, duplicated translation, November G.