Master Dodo Pizza Biography

Catering History was born in Syktyvkar, in the family of a journalist and entrepreneur. He was fond of archeology and entered the corresponding faculty of Syktyvkar State University. There, Fedor was engaged in science, until he began to earn extra money at the mother’s advertising agency as a salesman. Chain of bookstores. When Fedor told his mother that he wanted to open a business, she replied: “You are crazy, you will go broke.

You can’t get a certificate in the clinic, but here is a business - you need to be able to negotiate. ” Fedor Mother did not listen and went for a loan to the bank. There he was immediately refused when they found out why he had money. Fedor opened the bookstore "Power of the mind" in the year. There was not enough money for advertising. Before the opening, he attracted attention to the store with the help of a blog: he told how he was looking for a room, bought books and built a business financial.

It worked: they began to write about the store in the media, and buyers went in books from the first day of sales. In the year, the global financial crisis began. In addition, this year, Fedor made several managerial errors that superimposed on each other and led to the cash gaps. One of the mistakes concerned the first work with the state order - a tender for the supply of textbooks to schools.

The problem is that the prepayment was not enough to pay suppliers for textbooks. I had to take a loan from suppliers and agree on a deferred payment. When it came to the shipment of the goods, it turned out that suppliers constantly did not have enough textbooks. Then they decided to send part of the textbooks to schools, but the customers did not pay for them, because they had not yet received textbooks in full.

To buy a new batch from suppliers, I had to take money from retail circulation and violate the terms of payment by loyal publishers. There were other problems in Fedor’s book business: a shop with the Sensation press brought losses, a tender for the supply of signature publications to the library could not be fulfilled. All this led to the fact that Fedor did not have enough money for employees.

In the year, he sold a book business to a competitor.

The beginning of a new business after failure with the book Fedor caught fire with the idea of ​​opening a fast food restaurant. There, in practice, he learned how the catering works: what equipment is needed, how logistics is built and how employees are controlled. In the year, Fedor withdrew money from a credit consumer card and opened a pizzeria on them. He again attracted the first buyers with the help of a blog: he wrote about his mistakes and published financial statements.

For six months he went to the rescue of a million rubles. In the same year, he began to develop “Dodo IS” with the team - an application through which you can receive orders and calculate customers. The first version turned out to be normal, but it was not enough to scale. Fedor began to attract franchisees and investments so that IT infrastructure for the pizzeria could be created.

How and on how to reduce business expenses.